Tuesday 30 July 2013

How To Keep Your Popular Equine Services Website Running Smoothly

By Bart Jameson


It takes a long time to learn a number of things. It does not take a long time to learn how to operate a horse classifieds information site that is successful. You will be on the way to operating a successful site if you follow these tips.

Make your site more trustworthy and make it seem more official. You can make it more trustworthy by letting people know about you in ways such as including a picture of yourself on it. Also, you can include a section about privacy policy in your site to make it seem more official.

When designing your site's home page, consider how often you will be updating the site with new content. Frequent updates do better in a blog style front page so that your visitors will always see the newest posts. Occasional updating is best viewed from a static design.

People normally turn to the internet to look for an answer to a question or a resolution to a problem. If you and your horse classifieds information site are the ones that answer or solve that problem, you become the trusted professional. Once you become the trusted professional, you have added value up front to the visitor. Once you have become a relied upon source, people will keep coming back.

Search your site name on Google and confirm it is the first result. If not, make sure you are doing everything you can to have Google index your site correctly. That means having a site map among other things.

A valuable tool to use regularly is Google Analytics so that you can keep track of the comings and goings of your users. You'll want to know which webpages and which ads are bringing in traffic so that you know where to improve and market your horse classifieds information site. It can also help you when you are negotiating with advertisers and use your numbers as leverage to entice them into adding and paying for an ad,

A publicly viewed horse classifieds information site is essentially the image that you portray to readers about your company. If your site is unprofessional, imagine what perception the reader will have of your company. Spend some quality time creating a professional-looking classifieds website and your increased business will prove that it was worth your while.

Devise a scavenger hunt for your friends to do through your site, asking them to find certain pages or content. This is a fun way to find out how your navigation feels to others and to get good feedback, especially if it's too complicated or needs improvements.




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