Saturday 31 August 2013

How To Boost The Quality Of Your Content

By Ron Stucky


The smart article marketer knows the value of finding new ways to gain more exposure. Your goal with your IM business is to always be marketing for new leads, etc.

We realize that many small web marketers wonder about the question of short or long articles. The shorter variety are anywhere from 400 to about 500 words. A longer article of 800 words or more will stand out in some ways, which can be a good thing for your purposes. There are compelling reasons to focus your efforts on the longer articles because you can get more powerful results. First, sites who syndicate your articles generally prefer longer content, and that means there is a greater chance of getting syndicated. Additionally, it's recommended that you publish your articles on your own site before submitting them anywhere else, and longer articles will be better optimized for the search engines than shorter ones.

The very first place you want to look at is the headline, and try using the approach of giving numbers. For example, 5 Ways To Grow Larger and Better Tasting Tomatoes, will automatically tend to make people wonder what those five ways are. If the numbers in the headline strategy is good enough for magazines, then you know it is worthwhile. Those magazine copywriters are nicely rewarded for their efforts and expertise with headlines that convert. Try this in your articles or for any kind of content you produce such as blog posts.

If you are going to write high quality articles, you have to give a lot of thought to the research you put into them. Very many thousands of people have consistently and routinely relied on article directories as a source of information for articles. The expected result is untold numbers of articles that basically say the same thing. There are, however, other places to do your research if you're willing to go the extra mile. A university or public library or even a good bookstore can be good places to find material for your articles. While it is an obvious inconvenience, doing so will just about guarantee that your content will be highly unique.

Anyone who has ever written and published anything on the net has had their content stolen. Many unscrupulous or just ignorant marketers mine the article directories for content they can grab. You may be able to turn this annoying situation into a benefit. When you find your content used without the link back to your site, contact the person who took it and offer them a deal. Don't be angry or threatening, but talk to them in a reasonable manner. Tell them that if they're willing to play by the rules and include a link to your site that you'll regularly send them any articles you write. The alternative is to simply remove the offending article from their site; otherwise, let them know you're prepared to file a DMCA notice that could get their site taken down. You can turn your article marketing into a powerful force for your business when you start acting like you are a professional. As with anything else, your results are heavily influenced by the way you think about article marketing. You'll get a lot further with article marketing, as well as everything else, when you commit yourself fully to taking whatever action is necessary. To get the most out of article marketing, you not only need to know the best strategies, you also have to put them into practice each day.




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