Monday 23 September 2013

Online Marketing & What Energy Drinks Must Do

By Rob Sutter


While energy drinks may not be something that I get into, I understand just how great of an audience that they have. I know that many people love utilizing them day after day but I also recognize that there is an audience that does not care for them in the least. That being said, is it possible that these drink brands can become even greater in the eyes of the general public? I believe that this can be the case, especially when online marketing is put into effect.

I understand why there is such a great audience for these drinks in particular. I know that there is the element of taste which is important no matter how you slice it but what about the caffeine? These beverages contain a good amount of it and I feel as though this is helpful for those with packed schedules, students being one group to consider. They may not have all of the time they need to finish various assignments, so who's to say that these cannot be put to use?

What about the group that doesn't seem to think too highly about consuming such beverages? There is such a group on the matter and they may not like them because of the potential crash that they can give those who utilize them. Caffeine is one of those substances which does not last terribly long and the aftermath may not be terribly great. This is also true when you take into account the possibility of abnormal sleep patterns being seen as well thanks to regular consumption.

The positive press, as you can very well imagine, is going to be the target of those within online marketing. You can tell just how hard firms along the lines of fishbat are going to work in order to make this a reality. There are a number of ways in which brands can become elevated in the most positive of ways, reputation management being one such method to consider. If you think that there aren't other methods to put into place, you would be mistaken.

High school and college were the times when I could not help but to notice that energy drinks were the most prevalent. People seemed to utilize them frequently but I never found myself on the same boat. Don't get me wrong; I understood why they were used and why the popularity was go immense but they simply were not for me. They could be the drinks made for others, though, and I believe that online marketing can bring them to an even greater audience than they might have had otherwise.




About the Author:



No comments:

Post a Comment