Monday 14 October 2013

Updating The Speed Of Your Website

By Franklin Skribbit


The graphic arts community dips their toes into two worlds: print and web. Their designs will have to display properly in print, on the web, and many times both.

It's one of the only draws to internet access. For over a decade, consumers have been looking for something faster and more powerful than before.

It really shouldn't be that difficult right? As any graphic arts professional will tell you though, that's not always the case. Preparing images and documents for publishing in either world requires special consideration and a lot of testing. Here are 2 reasons why.

First, color is printed differently to the screen then it is to a paper. Surely you've heard of RGB (red, green, blue) and CMYK (cyan, magenta, yellow, and key [black]). These are two different methods to overlay colors to get any color you can imagine. Computers use RGB.

The following are 5 great tips to help you speed up the loading time of your website. Remember that even milliseconds of difference count in this game.

The first talent found in the graphic arts field is the ability to manipulate already created images. Some people have the incredible ability to (1) appreciate the beauty of an image, and (2) arrange text, objects, and other items around those images to create a more spectacular image.

The light is being broken down into more simply combinations. The simpler the combinations, the closer you get to red, green and blue.

Second, clean up your coding. Remove extraneous spaces, unnecessary tags, white space, and other "extra" coding that will take some time for the browser to read.

Any graphic image has to created from an internal setting called RGB (which can be found in most design platforms). Printers, on the other hand, are combining colors of ink to paste on a page. Have you ever mixed too many paint colors together before? The results: a deep, muddy brown or black.

Inks mixing together work create different colors than light and therefore require special consideration. CMYK just happens to be the most basic form of color that can print the most colors you are used to seeing.

CSS coding is fairly intuitive, and oftentimes, easier to manipulate than other languages. Not to mention that you can learn coding from some of the most interesting websites using the "Inspect Element" tool in Google Chrome.

Others simply don't want to do it, preferring to create rather than arrange. Hence they belong in the graphic arts profession, but they are incomplete on their own.

You print it, and compare it to what you see on the screen. You adjust your colors and try again.

Fifth and finally, reduce the number of things you load from an outside server. The more reliant the page is on another server for information, the slower the website and the more likely it is to fail. It's like trying to get a timely news article to the press, but having to get the CEO of Apple, Bill Gates, and the President of the United States on the phone for approval. The requests can take a long time.

The process can still be hard at times, especially when you fall in love with a color that simply won't print right. Graphic arts professionals figure it out with time though.




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