Sunday 24 November 2013

Turn Likes Into Profits With Facebook Marketing

By Stavros Georgiadis


There are no miracle methods you can use to develop a successful social media marketing campaign. Every company out there has an audience that has various dislikes, likes, needs and wants. In order to use Facebook successfully, you need to learn all you can about it. This article will help to educate you on the subject.

Think of Facebook as a way to share content. Facebook is not only about socializing; it's a major source of content. Create your content with this in mind. You can even use Facebook to promote your articles or blog posts. It brings plenty of traffic for your business.

Don't let spammers overtake your Facebook page. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.

You will be able to put your fans email addresses on a list that will reach them using the 'custom audiences' feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Facebook advertisements can help your marketing goals. You can tailor your ad so that only people of specific age or gender criteria see it. The number of ads will depend on your budget. A long-term commitment need not be made. Your ad can end when you choose.

Answer questions and comments quickly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you have a page on your site that holds the information they need, share the link with them.

Offer something that is unique when someone "Likes" your Facebook page. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for "liking" your page. It could be a sweepstakes or something that every person gets. If they want the item you're giving away, they won't mind subscribing to your page.

Include places in the body of your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Hold contests and sweepstakes or just offer free samples of the product.

Only post updates that are pertinent to your area of business. Make sure you are talking about things that interest your customers. Use your own personal Facebook account if you wish to do that.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A good way to begin is by adding Facebook buttons to your own sites. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When they "like" your business on Facebook, you will be able to easily update them on happenings in your business.

Always allow people to write their own comments on your wall. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings.Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. Start working on your campaign and you will soon get good results.




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