Thursday 16 January 2014

Are Your Sales Down? Try Video Marketing

By Valentino Crawford


Today, nearly all businesses utilize some form of video marketing. People love videos, and they're a great tool for communicating with potential customers. If you want to start with video marketing, follow the advice from this article.

If you want to make a video to market your product, you should make it short and sweet. Most folks lack the ability to focus for long periods, so you need to give them what they're looking for in a concise manner. If you want to have a long video, do not make just one. Split it into a series.

It is a good way to find out what customers want from you. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. Offer deals or prizes to anyone whose question is answered in the video.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you're showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

The best way to keep your viewers coming back is by keeping your videos interesting. Boring content only drives away potential viewers, and that is not good for your business. You want people to wait on your next move with anticipation. Interesting content drives up viewership.

Producing your video is important, but more work lies ahead! Video promotion is key too. By promoting your videos, you can expect an increase in clickthroughs. Good videos are important, but so is good marketing.

If people have a hard time using one of your products, make a video showing them how things should be done. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

You should always keep making videos so your customers will come back and watch again and again. Boring content just makes people angry. Let your viewers become hungry for more. If you have intriguing content, the viewers are sure to follow.

Write down exactly how you want to begin and end the video. Just state your identity, your company name and the purpose of the video. In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.

Make sure you share your videos! Email it to friends and family. Start a blog on your website about the subject. Spread the word among current customers with a physical mailing or through email. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the word out there!

Given your new knowledge of video marketing, hopefully you are ready to launch a campaign of your own. Put what you have learned here to good use! You will get results if you apply yourself, remain patient and keep producing more videos.




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