In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
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