Sunday 16 March 2014

Why Google Should Be Afraid Of Twitter And Facebook

By Abraham Joseph


Google dominates over other search engines. Many use the word "google" as a term for performing a search on the internet. But while Google may not have much competition from other search engines, they do have some real competition from social sites. Here's why Google should be afraid of Twitter and Facebook.



Both Facebook and Twitter make it easy to follow the latest news. Twitter displays current trends in a sidebar, and Facebook also displays subjects that are currently trending. If a big piece of news hits, users will see it without ever looking for it.

When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.

You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.

Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.




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