When it comes to the largest marketplaces on the Internet, it's hard to overlook the importance of Amazon. There's a level of security that comes with the site and the scope of items to buy is, to say the least, impressive. With online shopping taking more and more precedence these days, it's clear that Amazon will see continuous improvements over the course. It's Amazon's recent workings with Twitter, though, that may be able to garner the most attention from any online marketing company in the world.
This past Monday, Amazon announced that it would be working with Twitter for the sake of greater accessibility. More specifically, those who shop on Amazon will now have the opportunity to add items to their shopping carts through Twitter. The way that this is done is through replying to a tweet with an Amazon product link, adding the hashtag #AmazonCart as well. After this is done, the item in question will actually show up in your shopping cart on the Amazon website, provided your account is linked to your Twitter handle.
When I first read that this application would be making its way to the forefront, I thought that it would be quite useful. After all, accessibility is the name of the game when it comes to online shopping and the same can be said for social media as well. Amazon and Twitter working together, to put it simply, makes sense and it is a partnership that's hard to ignore. It's also a pairing that has the potential to show long-term growth, as any online marketing company can agree with.
Various firms, fishbat included, know all too well the importance of e-commerce and its popularity in this day and age. To me, it has exceeded retail, as consumers want more in terms of variety and affordability. Amazon stands tall in both regards and any online marketing company would be able to agree. It goes to show that it has the potential to make a number of meaningful relationships with companies and its collaboration with Twitter is one that boasts potential that very few partnerships can claim.
It may be argued that a feature like this is one that seems to feed on lack of effort by consumers but I do not believe this to be the case. As stated before, users want more accessibility and the fact that bigger companies are recognizing this can only leader to greater advancements. The ability to add items to an Amazon shopping cart via Twitter is just one example. However, if it's continually utilized, I have to believe that this will only allow for greater improvements in the long run.
This past Monday, Amazon announced that it would be working with Twitter for the sake of greater accessibility. More specifically, those who shop on Amazon will now have the opportunity to add items to their shopping carts through Twitter. The way that this is done is through replying to a tweet with an Amazon product link, adding the hashtag #AmazonCart as well. After this is done, the item in question will actually show up in your shopping cart on the Amazon website, provided your account is linked to your Twitter handle.
When I first read that this application would be making its way to the forefront, I thought that it would be quite useful. After all, accessibility is the name of the game when it comes to online shopping and the same can be said for social media as well. Amazon and Twitter working together, to put it simply, makes sense and it is a partnership that's hard to ignore. It's also a pairing that has the potential to show long-term growth, as any online marketing company can agree with.
Various firms, fishbat included, know all too well the importance of e-commerce and its popularity in this day and age. To me, it has exceeded retail, as consumers want more in terms of variety and affordability. Amazon stands tall in both regards and any online marketing company would be able to agree. It goes to show that it has the potential to make a number of meaningful relationships with companies and its collaboration with Twitter is one that boasts potential that very few partnerships can claim.
It may be argued that a feature like this is one that seems to feed on lack of effort by consumers but I do not believe this to be the case. As stated before, users want more accessibility and the fact that bigger companies are recognizing this can only leader to greater advancements. The ability to add items to an Amazon shopping cart via Twitter is just one example. However, if it's continually utilized, I have to believe that this will only allow for greater improvements in the long run.
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