Friday 23 May 2014

Using A Google Tag Manager Event Listener To Get Your Real Bounce Rate

By Ben Khatib


Understanding your bounce rate is something that all webmasters and website owners need to know. However, you need to ensure that you are actually getting the right bounce rate. Most people use Google Analytics to track the bounce rate of their website. However, this is not actually the most correct because of what Google Analytics classes as a page bounce.



Then Google came up with Google Tag Manager. This was designed to make it easy to keep track of things like this.

Once this happens, the visit will no longer be counted as a bounce. You can then create a segment that lets you see how many people spent less than 15 seconds on a page. This will be a better measurement of your true bounce rate.

These events will include the click listener which tells GTM when a visitor clicks on something on the site that does not generate a page, the form submit listener, the link click listener and the timer listener which tracks the amount of time someone spends on the webpage.

You put the the timer listener javascript on a page. You can set it for something like 15 seconds. If someone visits and leaves the page before the timer expires, nothing happens. But, if the visitor stays past the timer, the timer sends an alert and you can use Google Tag Manager to create an event to mark it.

To get a more accurate picture of your real bounce rate, you can use the Google Tag Manager. This tool lets you create all sorts of events on your page with ease. To measure your real bounce rate, you can create an event on your page that triggers after 15 seconds. Whenever someone loads your page, the timer will start counting down. After 15 seconds, it will go off, creating an interaction with the page.




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