It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Provided this method is utilized in the proper way, I have no doubt that consumers will be helped in the long term. Keep in mind that ads can break a user experience, especially if the ads in question are ones that they could not care less about. Marketers should make note of this so that they do not run the risk of alienating the very audiences that they are trying to appeal to. This technology has tremendous potential and now it's a matter of seeing whether or not it will be utilized effectively.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Provided this method is utilized in the proper way, I have no doubt that consumers will be helped in the long term. Keep in mind that ads can break a user experience, especially if the ads in question are ones that they could not care less about. Marketers should make note of this so that they do not run the risk of alienating the very audiences that they are trying to appeal to. This technology has tremendous potential and now it's a matter of seeing whether or not it will be utilized effectively.
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Kindly contact fishbat if you have any queries about the social media services of a trustworthy online marketing firm.
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