Saturday 21 June 2014

Video Marketing 101

By Rose Marie D'Amico


Want to know how to create do-it-yourself marketing videos for your business?

In this article, I'll show you the few simple steps you to take in order to make a video and market that video effectively online.

So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.

First, you need to identify the OBJECTIVE of your video.

What do you want to accomplish? Identify this first, and it will become much easier to make your video a reality.

Step #2: Script it. Take a moment to plan and script your video. Be concise and keep your video short.

Turning the camera on and "winging it" is a scary option. It will most likely leave you with a long, rambling version of a video that most people will click off and avoid. Not good. That's why step #2 is to take a moment to plan and script your video. Be concise and keep your video short.

Step #3: Record it!

After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!

Make sure to grab a tripod, and properly lighting so your video looks more professional.

The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. Editing is ery time-consuming, so if you can: outsource the editing! It will save sooo much time and money!

Now, export that video of yours and let's broadcast it to the world: AKA: YOUTUBE!

Now it's time for the exciting part...broadcasting your video! This most likely means you'll be posting your video to YouTube.com. But the real magic in using YouTube is in HOW you optimize your videos to get ranked and viewed.

This will be determined by several factors such as authority, relevancy and engagement. Another effective strategy is consistency.

And if you follow those steps, you will have successfully make a marketing video for your business! Woohoo! Now it's time to rinse and repeat!

Failure to do so, can prevent your video from ever being viewed or seeing by anyone. Take it from someone who has + 2 Million views.




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