Thursday 10 July 2014

Social Personality Judgment & The Work Of Internet Marketing Firms

By Robert Sutter


To say that it is a challenge to measure someone's personality through their actions on the Internet would be an understatement. You simply do not have the means to see how they act in a typical scenario and I do not know if we will ever be able to do so through the online world. However, it appears as though efforts put forth by Five Labs are going to make this more of a reality than ever before. If you are curious as to what this means, here are some details offered by Internet marketing firms.

According to an article on Business Insider, Five Labs created a tool that will work in tandem with Facebook. Specifically, the tool in question will be able to search through the posts that others have made in order to gauge their personalities. Of course, there are specific components to take into account and Internet marketing firms across the board would be able to agree. After all, this tool has to be measured on something and there are many elements to consider.

The way that this tool is fueled is with a prior study that was conducted by the University of Pennsylvania. As one can imagine, there are various personality traits that were utilized in order to fuel this program and each of them are based on what modern day psychology entails. From neuroticism to openness, it's clear that there are many specifics to consider with Five Labs' program. Of course, it has to be asked if this program is accurate at gauging personalities.

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

It's clear that this is an interesting idea on the part of Five Labs and I am sure that many in the social media realm will be able to agree. However, with an idea like this still being very young, the potential for it to grow is present. It's just a matter of how much Five Labs is willing to work in order to make this as effective as possible. Judging by the fact that there isn't another tool that is able to gauge one's personality to this extent, it's likely that this will see improvements in the future.




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