Sunday 21 September 2014

Amazon Plans To Directly Compete With Google Adwords

By Omar Rashad


There is a company that dominates the online world, and it's name is definitely Google. They keep reinventing advertising, and Google Adwords is just part of what they do to make the online world work when it comes to marketing and advertisement. But, there are some other big names out there, and they too have a say in online advertising.



However, it looks like Google is going to have some serious competition soon. According to a report in The Wall Street Journal, Amazon will be introducing their own form of targeted ads later this year. The program will draw upon Amazon's wealth of customer shopping data.

Amazon's wealth of product and shopping data would inevitably be a very strong draw for the advertiser who is looking for more reach and flexibility beyond Google AdWords. Even though Google also has its own database of products and product search, it is quite minimal when it comes to what consumers actually buy. Amazon is far ahead of Google in this aspect. They have cleverly amassed this data with features like Log-in With Amazon that allows Amazon's over 250-million customers to use their Amazon credentials when making an important purchase through Amazon or other websites.

Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.

While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.

Is Amazon going to outperform Google in the online advertising sphere? This is what was exactly reported in the Wall Street Journal report released recently. As per the Wall Street Journal report, Amazon is currently testing a new ad platform similar to Google's AdWords platform. This program is named as "Amazon Sponsored Links", which will show ads based on search queries similar to the AdWords product of Google.




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