Friday 24 October 2014

Check Out These Social Media Marketing Ideas

By Mattie Newkirk


Marketing with social media is a hot new way to promote a business. There are thousands of new Facebook and Twitter accounts created every day. Many companies are opting to do the same and you should consider doing so as well. This article offers a variety of ideas and inspiration for using social media to further the goals of your business.

Invite everyone you can think of to your social media site. Now, you don't want to stray so far outside of your niche that things just don't make sense, but you also don't have to stay directly inside of it. The idea here is to simply increase your presence and to pick up followers that will inadvertently help you advertise.

Start a conversation with your customers. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Don't just simply respond, have a conversation with your customers. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

To get good results from marketing through social media, create useful links that bind all your sites together. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and "like" your Facebook page. Your Twitter profile should contain your Facebook and blog URL. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. Every single time you post it will show up in LinkedIn. This will allow you to save time and you'll enjoy more exposure on LinkedIn.

To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better.

As stated before, due to the ability for users to share content, social media has become a major Internet driving force. The ability to share content makes social media a viable advertising platform. Make some room in your schedule to apply the advice from this article, and you can spread your message far and wide.




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