Facebook has become one of the biggest websites on the internet, millions of people are on the popular social network each day which makes it a perfect place to build a targeted audience for any company, product or service. If you have a business then you know how important leads can be, which is why having a targeted source for traffic is important.
If your goal is to improve your audience or fan base on Facebook then you really need to be careful on how you take care of your business page. One of the things we recommend is to have an active wall where not only do you share stuff related to your business but also non-business related content.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren't followers.
One of the most important aspects of having a successful business fan page on Facebook is the look and feel. Try to get a professionally design header that will make your visitors easily recognized your brand and business. You can also add custom tabs to help your visitors, these tabs can be external links to other sites, video tutorials, downloads or even some sort of free gift.
The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.
If your goal is to improve your audience or fan base on Facebook then you really need to be careful on how you take care of your business page. One of the things we recommend is to have an active wall where not only do you share stuff related to your business but also non-business related content.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren't followers.
One of the most important aspects of having a successful business fan page on Facebook is the look and feel. Try to get a professionally design header that will make your visitors easily recognized your brand and business. You can also add custom tabs to help your visitors, these tabs can be external links to other sites, video tutorials, downloads or even some sort of free gift.
The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.
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