Thursday 13 November 2014

How To Brand Your Business On Facebook

By Manny Rutz


Social media is becoming bigger and bigger every single day. If you have a business, website or online store you need to be on social media, especially Facebook. Facebook is one of those platforms that allows you to connect with millions of people with a click of your mouse. The best part about Facebook is that it offers many tools and resources to reach people faster and easier. This article is all about how to help you market using this platform.

The first step to start branding your business on Facebook is setting up your own page on Facebook. It's free and it takes just a few minutes to do. If you do it right you can create a professional brand on Facebook that will represent your business. This will be the place that you can use to promote your business, provide updates or simply connect with prospects.

Now, let's talk about what type of content should you be posting. The reality is that you want to mix it up between promotional content and value based content. Value based content can be tips, information or content that provides free value and information to your followers. The more value you provide the more likely you'll be to grow your network.

If you want to build a tighter relationship with your customers or business partners one thing you could do is create a Facebook group where you can communicate in a more direct way with people. Groups are a great way to build deeper relationships and provide more support. The good news is that you can have groups with thousands of people.

Hopefully by now you see that Facebook can be used in many different ways, we didn't even talk about paid marketing but you should start in the beginning. Once you get the hang of working your Facebook page and providing value you can move on to bigger promotions. We hope this article serves it's purpose and helps you build that following you want and helps you get more traffic for your business.




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