There are many business models to choose from when using Facebook. You can use Facebook ads to sell affiliate products or to sell your own products as well, whether it's digital like ebooks, physical products or the currently popular Tee Spring model. However, for the purposes of this article let's focus on one particular Facebook marketing business. The overall business plan is pretty straightforward, utilizing three things - a Facebook Fan page, Facebook Ads, and your own web site.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
Build A Strategy - Create a strategy first. Plan how you will use Facebook to market your product or services. Most of the business use it to create awareness of what they offer while some use it to connect with consumers to source ideas for new products. Bottom line is that you will a strategy to start off.
Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
Most importantly, do not copy what other pages are doing. Use your page the way you would like and make it your own. The more unique, interesting and creative it is, the more chances you have of gaining more followers and eventually driving traffic to your site.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
Build A Strategy - Create a strategy first. Plan how you will use Facebook to market your product or services. Most of the business use it to create awareness of what they offer while some use it to connect with consumers to source ideas for new products. Bottom line is that you will a strategy to start off.
Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
Most importantly, do not copy what other pages are doing. Use your page the way you would like and make it your own. The more unique, interesting and creative it is, the more chances you have of gaining more followers and eventually driving traffic to your site.
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