When Google paid $1 billion to buy YouTube several years ago, that decision was actually very logical. Many people didn't understand why Google would make such a big investment into a new company. However they were able to see something that few others did at that time. These days, videos are even more popular than search engine searches.
Videos have now become more popular than online searches, with tens of thousands of minutes being watched every single second of the day. Depending upon the type of video that you put up, it can actually go viral, driving substantial amounts of traffic to your websites and offers.
But for a sales page, you need to create a not just viral video, but one that's motivating, making people want to buy. Here's an overview of the things you need to do in order to create a highly converting sales letter that will allow you to sell a greater number of products every day.
The first thing you need to do is have a thorough understanding of all the important benefits that your product offers. Make sure these are all spelled out in the video. Some people will want to know about the features. However, the most exciting thing that will help your video sell your product is to explain what it will do for consumers.
Therefore, when you lay out your sales letter video, it should emulate what you have written in your sales page, you should use a professional speaker to convey this information, and use upbeat music in the background. The combination of all of these effects will help you create a sales letter that people will actually want to watch, motivating them to take out their credit card to make a purchase.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
Videos have now become more popular than online searches, with tens of thousands of minutes being watched every single second of the day. Depending upon the type of video that you put up, it can actually go viral, driving substantial amounts of traffic to your websites and offers.
But for a sales page, you need to create a not just viral video, but one that's motivating, making people want to buy. Here's an overview of the things you need to do in order to create a highly converting sales letter that will allow you to sell a greater number of products every day.
The first thing you need to do is have a thorough understanding of all the important benefits that your product offers. Make sure these are all spelled out in the video. Some people will want to know about the features. However, the most exciting thing that will help your video sell your product is to explain what it will do for consumers.
Therefore, when you lay out your sales letter video, it should emulate what you have written in your sales page, you should use a professional speaker to convey this information, and use upbeat music in the background. The combination of all of these effects will help you create a sales letter that people will actually want to watch, motivating them to take out their credit card to make a purchase.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
About the Author:
Million Dollar Sales Video Formula Review is a website dedicated to exposing the advantages & disadvantages with an in-depth review of Million Dollar Sales Video Pro.
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