Thursday 19 February 2015

Internet Marketing Companies: Video Content's 3 Biggest Perks

By Robert Sutter


If you want to talk about the ways in which Internet marketing companies can help other businesses, it's important to understand the importance of video. I am sure that most people will agree with the notion that video is easily digestible, which may not be as easily said for more text-based content. One has to wonder how this level of attention, on video, truly began. If you ask me - and I believe that others will agree - the advent of video streaming had much to do with it.

According to firms such as fishbat, websites like YouTube have been more than instrumental. They have shown just how engaging video content can prove to be, especially with the advent of the Internet we have been able to witness. Businesses can make use of video as well, provided it is made well by Internet marketing companies across the board. With these 3 talking points in mind, hopefully you will be more inclined to make use out of video content as well.

Video is important because of how little time it takes to reach a wide audience. I am sure that most people are familiar with Vine, which is a site that features videos which are, approximately, six seconds at length. As a result, the general audience is able to more easily digest this content, which spreads awareness to much greater extents. This is just one of the many reasons why several brands have flocked to this platform, as long-term benefits cannot be overlooked.

What about the way in which search engines can pick up on video? If you are familiar, at all, with SEO practices, you'll see that video content has a greater chance of ranking highly than, say, content which is related more so to photos. It's not abnormal to see videos achieve high rankings on Google, as long as keyword optimization is set in place. Provided the right practices are set in place, you'll start to see just how useful search engines can prove to be.

Believe it or not, many people seem to trust video content to a higher level. It's almost like video speaks directly to them, not unlike a conversation between two parties, which cannot be easily said about other types of content. Identities are made clearer, through the usage of video, and I believe that very few can overlook this. Trust has to be built, before business truly picks up, and it's fortunate that this type of content can help to magnify this for long-term endeavors.




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