Wednesday 25 March 2015

Long Island SEO & How Facebook Likes Will Change

By Robert Sutter


There's no doubt that people focus on Facebook Likes. They are seen as indicators of one's popularity, according to Long Island SEO specialists, and this is especially true for businesses which utilize social media. However, did you know that there are going to be changes coming to these very Likes? For those who are in charge of companies, or utilize Facebook for their own marketing endeavors, there are a few points of interest you should be aware of.

According to TechCrunch, Facebook is going to start counting Likes in such a way that they do not account for deactivated accounts. This has been a common issue with Facebook, as it doesn't exactly create a strong indicator of how popular a page might be. After all, how worthwhile is a Like from a page that's not even active anymore? I am sure that any business, whether it's involved in Long Island SEO or not, can agree that more genuine Likes will be desired.

One has to wonder, then, how this will affect the amount of Likes that a Facebook page has. Mileage will vary from page to page, seeing as how this statistic is not tallied the same way across the board. One page, for example, may have more "inactive" Likes than another page, meaning that the former is going to see more of a dip than the latter. Keep in mind that this change will not happen immediately, as it sounds like shifts will be visible in the coming weeks.

With this in mind, I am sure that businesses are wondering how they'll be able to account for any lost Likes. A Long Island SEO company may instruct you on how to add Facebook to your own personal website. Make sure that there's a visible Facebook tag that can be clicked, thereby leading visitors to the social media page in question. This is just one strategy to consider but, according to authorities such as fishbat, it's an effective one in this instance.

There's no doubt that Facebook Likes are desired amongst business of all types. They want to reach as much popularity as possible, meaning that they're understandably going to place a sizable amount of stock in this social networking site. With that said, if you've been consistent with receiving Likes, you're probably not going to have to worry about this update. If you have concerns, though, just know that there are short and long-term solutions worth noting.




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