Why is SEO so important?
SEO is important because in the modern business area, the very first thing that your prospective clients do is to visit Google and key in something like "guaranteed SEO services Riverside CA". If your business isn't present on the very first page of the resulting listings, then these prospects will probably never know that you exist. Word-of-mouth advertising can definitely be helpful, but if you want your business to grow, you want to make as many people as you possible can aware of your company and the services it provides.
This where you can get help from a trusted SEO professional. Availing yourself of the services of an experienced SEO/SEM company tends to be far more effective than trying to improve your page rank independently - and then having to learn everything that you know about SEO all over again, each time Google choose to rewrite or alter its algorithm for determining page rank and values. Because these changes are regular events, SEO isn't a one-time thing, but rather, a ongoing task that companies have to do again, and again.
As an example, many business owners are still convinced that loading their articles with keywords or "keyword stuffing" is a sure strategy for improving page rank. This has not been an effective strategy for quite some time, despite the fact that a number of self-professed professionals are still recommending it. An article that has been stuffed with keywords isn't going to read well to a human audience and this will in turn, limit the amount of time that people are spending on your web pages, which is definitely something that the current algorithm accounts for. This, however, doesn't mean that keywords aren't important at all, it just means that you should avoid overusing them.
Other practices worth using include making your pages mobile-friendly (which is something that you should currently be doing if you want to rank well, publishing high-value and useful content and properly applying authorship.
Contacting an SEO professional and having them regularly check and update your site and possibly provide content is often the best way forward.
SEO is important because in the modern business area, the very first thing that your prospective clients do is to visit Google and key in something like "guaranteed SEO services Riverside CA". If your business isn't present on the very first page of the resulting listings, then these prospects will probably never know that you exist. Word-of-mouth advertising can definitely be helpful, but if you want your business to grow, you want to make as many people as you possible can aware of your company and the services it provides.
This where you can get help from a trusted SEO professional. Availing yourself of the services of an experienced SEO/SEM company tends to be far more effective than trying to improve your page rank independently - and then having to learn everything that you know about SEO all over again, each time Google choose to rewrite or alter its algorithm for determining page rank and values. Because these changes are regular events, SEO isn't a one-time thing, but rather, a ongoing task that companies have to do again, and again.
As an example, many business owners are still convinced that loading their articles with keywords or "keyword stuffing" is a sure strategy for improving page rank. This has not been an effective strategy for quite some time, despite the fact that a number of self-professed professionals are still recommending it. An article that has been stuffed with keywords isn't going to read well to a human audience and this will in turn, limit the amount of time that people are spending on your web pages, which is definitely something that the current algorithm accounts for. This, however, doesn't mean that keywords aren't important at all, it just means that you should avoid overusing them.
Other practices worth using include making your pages mobile-friendly (which is something that you should currently be doing if you want to rank well, publishing high-value and useful content and properly applying authorship.
Contacting an SEO professional and having them regularly check and update your site and possibly provide content is often the best way forward.
About the Author:
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