Wednesday 25 January 2017

Web Design New York & The Value Of Icons

By Arthur Williams


Web design New York companies will tell you that visuals mean everything. They catch the eye and leave an impression, provided they're made well. This brings us to the discussion of icons, which are quite prominent across a number of websites. There's a reason for this, too. If you'd like to know why the aforementioned companies use icons so much, make sure that you take the following information into account.

Icons are important for web design New York efforts, one of the reasons being their ease of use. Let's say that you're on a mobile web browser, either on your smartphone or tablet. It can be difficult to click on specific text links due to the smaller screens of these devices. Icons, on the other hand, can be easily tapped so that visitors can navigate sites easier. This is just one of the many reasons icons matter, as companies like Avatar New York can attest.

Did you know that icons are needed for branding reasons, too? Many people can identify brands based on the icons they feature. One of the biggest examples of this would have to be Apple, which is arguably the biggest name in technology. It is often identified by the simple graphic of an apple, which is what helps to give the company its identity. This is the goal of branding and to say that icons can help would be an understatement.

While it probably goes without saying, icons serve a greater branding purpose. Internet marketing companies across the board will be able to agree, seeing as how icons tend to be simple by nature. Whether it's the bird silhouette of Twitter or the lower-case "f" of Facebook, icons are immediately recognizable by those who have been exposed to them. By taking the time to create this type of image, the benefits of branding will become apparent.

With this information in mind, you should have a better understanding of why web design and icons go together. Icons can catch the eye, which goes without saying, and the impact that they have on branding must not be overlooked. For reasons like these, it would make sense to take time to create icons. When they're made and smartly implemented into the websites they're meant for, results will show themselves.




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